WEP - All You Need Is Love

 WEP is proud to announce 

the Challenges for 2022

A Musical Influence

And our first challenge of the year is...

All You Need is Love,

What could be more appropriate for Valentine's than All You Need is Love, by The Beatles? (Listen to this number by clicking on the title.)

The Beatles were an iconic band formed in Liverpool, UK, in 1960 that revolutionized Western popular music. Their music was a crucial factor in the development of the 1960's counterculture. And their influence on contemporary music and performers cannot be overestimated. They are revered as the most popular band of all time. Pioneers in recording, songwriting, and presentation, the Beatles' works were pivotal to popular music being recognized as an art form in its own right. They have sold around 600 million records worldwide, their music has shaped the entire music industry of the 20th century and beyond. Read more about the Beatles and this song by clicking on the links.

 All You Need Is Love – interpret this any which way you like.

Tell us a story about lovers overcoming insurmountable odds with the power of their love.

Or spin a flash about parental love, unconditional and endless.

Or about platonic love, the support network that friends provide without which individuals can't function.

All You Need Is Love...or do you? Turn it on its head and tell us how insufficient it is to get by on love alone.

Put the words of the title into the mouth of your MC. Or a minor character. Or have it play somewhere in the background, barely noticeable...

You see, there are as many takes as there are forms of love.

Remember, there are no genre restrictions – it's unnecessary to write a traditional romance just because it's February. Interpret the prompt in the most unValentine-y manner if you like – satire, horror, fantasy, all are welcome here, except erotica.

Just sign up below starting on February 16th

And remember to have fun!

I thought I'd give it a try.

~~*~~

All You Need Is Love

The Beatles say

All You Need Is Love

Maybe that's true

I know I've searched

but failed to find

that deep emotion

Where did I go wrong?

part of a large family

where love was nowhere

to be found

married at eighteen

a mistake

quickly discovered

a heart shattered

when he admitted

he'd never felt a thing

tried once more,

for life, I thought

Love is what's proclaimed,

even vowed

but for some strange reason

always disavowed

I’m done searching

Love, if, it's all you need?

maybe that's why

it's such an elusive thing.

Yolanda Renee © 2022

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*****

Since I cannot participate fully, 

comments have been blocked. 

Thank you so much for visiting.

I will do my best to read all entries.

Jeremy Hawkins Tribute

To Honor Jeremy

I've reposted a blog hop that Jeremy was a huge part of.

It was one of the most successful and still very popular!

I turned comments off as I am unable, 

at this time, to participate further.

Thank you so much for stopping by!

 

Thank you all for your participation in this marketing symposium for  

What Works and What Doesn't.

The brainchild of Arlee Bird, and hosted by Alex J. Cavanaugh, Jeremy Hawkins, and me. I hope this becomes an annual event and that each year new successes are reported because of what we've all shared!

Here is my two cents!

BOOKS

Since my current business is writing and marketing what I write, I'll start there with my contribution. So far, what I've found is that when it comes to successfully marketing a book – the secret appears to be throwing as much money as you can at it. Buy ads, buy reviews, buy twitter friends, and hire publicists that promise for only $3000 we can make your book a best seller on Amazon. 

I know, cynical. That's why, when Arlee asked me to be part of this project I agreed. I don't have buckets of money to throw at my novels, so like most of you I am trying to do this the hard way, the way we're all told should work – build a platform, network online, Facebook, Twitter, Goodreads, etc. etc!

With all that in mind I created a page on Facebook for my novel, Murder, Madness & Love, but couldn't get the 'likes' I saw that others had, so I paid to advertise my page. I was able to get over 500 likes, but I'm almost positive those likes did not translate into sales. 

C. Hope Clark has a site called Funds for Writers and a book called The Shy Writer and I highly recommend all of it - if you're a new writer, a shy writer, or a seasoned pro!
 

Another positive that I've found for selling books is a review. It has always increased the sales figures, especially if posted on a blog. 

And in that regard, I made it my New Year's resolution to post reviews for all the books I've read. I'm behind on that goal, and I assume I always will be. Because for every book I've read and reviewed, I've added five more to my TBR list. It's an ongoing circle, but I will give it my best effort, I hope you and other readers will too!

 Have you had better success with Facebook? 

Do you find that a review increases sales?

Do you have a secret for getting readers to write a review?

BLOGS

In my opinion, if you're looking for success with your blog in regards to the numbers of followers and comments – a blog fest is the quickest way to meet new bloggers. The catch is in the commenting. When I get busy and can't reach all my favorites, I see the number of comments drop on my posts too. 

Another catch 22 because time is a valuable commodity and commenting takes a lot of time. The two most successful people I've seen are Alex J Cavanaugh, our Ninja captain, and Pat Hatt at It's Rhyme Time. Both are very successful with not only posting regularly, but they both respond to the commenters on their site while visiting other sites too. I am in awe gentlemen!

As well as paying to advertise my books FB page, I've also tried boosting (paying to advertise) blog posts, especially guest posts and book reviews. Facebook claims I had several thousand viewers for each post I boosted and the numbers all depend on how much you're willing to spend. Again I wasn't sure those viewers actually viewed the blog post. 

My opportunity to find out happened when I posted on Arlee's blog, I paid for a boost on Facebook and told Arlee what I was doing. Arlee said he saw an increase in the readers to that particular post, but it was nowhere close to the numbers that Facebook reported. My conclusion, I may have just wasted more of my hard-earned money.

What about you, have you boosted a blog on FB page and seen results?
 

ADVICE FOR ANY BUSINESS

I recently read another news report about a bookkeeper brought up on embezzlement charges. These stories always upset me because this kind of crime is so easy to avoid. As a former accountant I'm going to address that here even though it's not about marketing success or failure, but it is about successful management. Most all of the companies involved aren't large, most are churches, fire stations, car dealerships, etc. But the money stolen is huge!

So my advice to all business owners especially the small or not for profit, but truthfully - ANY BUSINESS - do not, and I'll repeat myself – DO NOT give one individual total access to your cash, your bank accounts, any of your funds! 

If you have an accountant, its fine to allow them be a signer on the bank accounts, but make sure, you, as CEO, owner, manager, or boss, are the second signer! Any check can be designed with two signature lines – and this is easily arranged with your bank. 

Also, when you sign those checks make sure that all the back-up paperwork is there!  Each check has to have an invoice and you should recognize the Payee. Know who your creditors are and ask questions when something looks odd. 

Again, I'll repeat myself - NEVER – EVER give one person signatory rights! I don't care if the person doing your books is someone you've known all your life or trust implicitly! 

Also, if you are the accountant or bookkeeper – no matter what company you're working for, insist on two signatures. This is your first line of defense too!

Consider doing an audit. It sounds expensive but like all things there are different types of audits with different costs, and if you can't afford to do it annually, do it at least every two years. The best way to keep someone from ripping you off is to make sure your books are checked regularly and that all your employees know this. If you're a small non profit, get volunteers to do the audit - everyone knows at least one accountant. Or barter for it!

Don't let anyone, even someone you trust have that kind of financial control
 ~EVER~!  
Okay I'm off my soap box.

 

*****

That's it, my contribution to 
What Works and What Doesn't. 

I look forward to reading yours and learning something new. 

Thank you for participating!

Click HERE for the list of other participants!

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